I lead the global Salesforce and AI platform of a multinational industrial group in the energy sector. A team of nine, and the roadmap of a platform the business runs on.
This page is for people assessing me rather than hiring my advisory practice: recruiters, hiring managers, and anyone who found this site by searching my name. The short version, with the numbers attached.
The scale I work at
Scope
~$5bn
of annual revenue carried by the platform I runResponsibility
$1M
annual project budget, mine to defendEfficiency
69,147
hours returned to the organisation by CRM modernisationAdoption
-30%
internal support tickets, with an agent built in-houseTwo programmes, counted
Not a list of responsibilities. Two things that shipped, with the number that came out of them.
CRM modernisation at global scale
A programme covering 66 business requirements in one fiscal year. Form fields cut by 70%, load speed improved by 25%.
AI agent on Teams and SharePoint
An internal assistant reachable inside Microsoft Teams, without leaving the conversation. Built in-house, with no additional licence cost.
Background
- Now Global Salesforce Platform Lead & AI Product Owner Multinational industrial group, energy division
- Global platform roadmap and its strategic evolution.
- Leading a multidisciplinary team of 9.
- Setting business and technology priorities.
- Governance of CRM and AI investment, with a $1M annual project budget.
- 2024 - 2025 Lead AI Transformation & Business Architect Multinational industrial group, energy division
- Definition of the enterprise AI roadmap.
- Evaluation and adoption of Agentforce, Einstein and Data 360.
- Coordination between business units, enterprise architecture and technology partners.
- AI agent on Microsoft Teams and SharePoint: internal support tickets down by more than 30%.
- 2022 - 2024 Business Architecture Specialist Accenture
- Design of enterprise CRM architectures.
- International digital transformation programmes.
- Tier-1 clients in luxury, automotive and retail.
- Core process efficiency improved by 35% across multi-country deployments.
- 2020 - 2021 Salesforce Project Manager Seven IT
- End-to-end Salesforce implementations.
- CRM project delivery across different sectors.
Certifications
Twelve Salesforce certifications. The ones that carry the most weight for this kind of work:
- Data Cloud Consultant
- AI Associate
- Strategy Designer
- UX Designer
- Advanced Administrator
- Business Analyst
- Service Cloud Consultant
- Sales Cloud Consultant
- Platform App Builder
Education
- 2015 - 2017 Master's Degree in General Management University of Modena and Reggio Emilia · 105/110
- Thesis: Digital product development for the gig economy.
- 2014 Bachelor's Degree in International Social & Political Sciences Alma Mater Studiorum, University of Bologna · 97/110
- Thesis: Toyota's Lean Production.
Alongside the day job I have built fourteen AI agents and tools in the evenings, with my own money. That is where the judgement on what things actually cost to build comes from.
What I am looking for
I am looking for applied AI architect work at a frontier lab or an AI-first company: the customer-facing side of enterprise adoption, where the questions are where AI genuinely creates value, how it connects to systems that already exist, and what makes it outlive the pilot. What makes me say yes is scope large enough that architecture decisions actually bind, and a team that treats an honest 'this will not work' as useful rather than unhelpful. One thing stated up front, because you would find it out anyway: my hands-on work is prototype-led, not production software engineering. I assess feasibility, explain trade-offs, and bring in the people who build.
Direct contact
Email is the fastest route and reaches me directly - it is not a booking form and not a sales enquiry.