Quoted in third-party publications

Press

In short

Pietro Piga. I am quoted as an expert source in Salesforce Ben across three articles on Agentforce. The prediction the publication picked up more than once: Agentforce will generate a lot of initial excitement but will burn out quickly for many, because 90% of the stakeholders involved are unprepared.

A quote in an outside publication is worth more than anything I write here. Because I do not get to choose the questions.

The prediction, and what followed

Salesforce Ben asked me for a view on Agentforce when the excitement was at its peak. I answered that it would generate a lot of initial enthusiasm and burn out quickly for many, because 90% of the stakeholders involved - customers and consultancies alike - were unprepared. The publication picked it up months later, in an article on the Salesforce stock and on Agentforce as a possible distraction from the core business.

The product works. The problem was the readiness of the people buying it. That is exactly why the service I sell most often is a readiness assessment, not a project.

The quotes

Salesforce Ben - quoted as a Salesforce Business Architect and AI enthusiast

“Salesforce's campaign needs the famous Spiderman quote adjusted: from "with great power comes great responsibility" to "with great promises comes great responsibility."”

Here's What Salesforce Professionals Really Think About Agentforce

Salesforce Ben - quoted as an expert source

“My prediction is that Agentforce will generate a lot of initial excitement but will burn out quickly for many. 90% of stakeholders - including both customers and consultancies - are unprepared.”

Salesforce Stock Chosen as Top 2025 Pick By Two Wall Street Firms

Salesforce Ben - the same prediction picked up months later

“Agentforce will generate a lot of initial excitement but will burn out quickly for many. 90% of stakeholders - including both customers and consultancies - are unprepared.”

Salesforce Stock Downgraded: Is Agentforce Distracting Salesforce's Core Business?

Recognition

Relevance AI Official partner, listed in the partner directory - EMEA, Parma.
Salesforce 12 certifications, including Data Cloud Consultant and AI Associate.